Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Probably the most influential trend properties on the globe. Its global achievement was not built through traditional advertising or mainstream trends, but via a Daring philosophy: problem the norm, break conventions, and Enable originality converse louder than level of popularity. This unconventional technique became the foundation for CDG’s all over the world enlargement.
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CDG gained Global attention by presenting apparel that turned down traditional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide fashion editors and customers early during the 1980s.
This world-wide visibility strengthened the CDG Hoodie identify and captivated faithful clients from every single corner of the world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with pictures taken at Auschwitz concentration camp, as well as the controversy gained Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 Comme Des Garcons and set up as an organization in 1973. The brand's name was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/winter collection addressed the strategy on the persona,[15] the different ways to existing just one's self to the globe. Fusing tailor-made menswear with feminine components such as corsets and flower printed costume fabrics, Persona was One more collection that put together the feminine While using the masculine.
CDG designed a powerful distribution system by inserting its items in top luxurious stores like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model entry to elite prospects globally even though preserving its artistic integrity.
In 2017, the corporate launched a different fragrance, Concrete, and marked its launch from the US using a meal curated through the artist and chef, Laila Gohar.
Each individual keep was designed as a creative House, enhancing CDG Hoodie's name for innovation and providing customers an immersive retail experience.
Together with the increase of online shopping, CDG expanded its achieve by featuring collections via official and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the model’s id, creating pieces much like the Participate in Heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor grew to become One of the more recognized sneaker collaborations on earth, supporting CDG access global mainstream visibility whilst staying correct to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, typically additional like artwork installations than vogue demonstrates acquired around the globe media protection, reinforcing the model's status for groundbreaking creativeness.
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The corporate also generates a line of agendered fragrances, nearly all of that are unconventional in the world of perfume and aligned While using the kinds of its garments.[six]